The Indian Institute of Management, Kozhikode (IIM-K) has stepped in to bring about a turnout for the Mahila Mall, the all- women-run mall set up by the Kudumbasree Mission- by helping to overhaul the marketing model of the venture.
The Mahila Mall billed to be the first-of-its-kind venture in the country, houses shops run exclusively by women entrepreneurs. The mall which was opened by chief minister Pinarayi Vijayan in November 2018 had of late been facing dwindling customers during off-season thereby causing financial crunch for the entrepreneurs.
IIM-K under its Social Outreach Programme has reached out to the Unity Group, Kudumbasree and a coordination meeting held on Monday decided to overcome the issues and to carry out a pro bono study of their marketing model to revamp and restructure the marketing strategy for Mahila Mall.
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The project will be spearheaded by Prof. Debashis Chatterjee, Director, IIM-K and Prof. Deepa Sethi, Chairperson, International Relations and Faculty in the area of Humanities & Liberal Arts in Management at IIM-K and will comprise of a team of six students who will take this as a live project.
The team will furnish a detailed report with corrective measures to overcome the lean trading patch experienced by the Mahila Mall.
The Mall said to be the biggest venture of any Kudumbasree self-help group is stated to provide jobs to 250 women directly and 500 women indirectly.
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The 36,000 square feet Mall spread over five floors has boasts of branded outlets, supermarket, restaurant, boutiques, footwear shops, beauty parlours etc. Besides this, it also houses conference rooms, training centres and an underground parking facility.
“Connections between society and educational institutions provide the best framework for inclusive growth and we all at IIM-K strongly believe in this and make a constant effort to strengthen the social capital through our knowledge, expertise, and skills. We would provide the road map to a sustainable business model to Mahila Mall,” Prof. Debashis Chatterjee said.
Vijaya K, Secretary, Unity Group, Kudumbasree, said that they were hoping that the expertise and know-how of IIM-K will help to make Mahila Mall a financially sustainable enterprise. Prof Deepa Sethi said that the project would attempt to provide global exposure.
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