How has virtual conferencing changed business dynamics

How has virtual conferencing changed business dynamics

The wave of digital collaboration and interaction has become a prominent catalyst in major businesses. As a result, the transition to virtual socializing is rapidly pervasive because there lies no other option apart from getting familiar and accustomed to the web meeting/conference world for churning the wheel of your company.

Ever since the lockdown has begun IT experts knew this was the time to intrude into the already established virtual calling domain with solutions that are more constructively built as per the dynamic corporate needs. This pattern was harnessed even more with the Chinese apps ban inciting not just competition, but a sudden trend of the outbreak in the app development.

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Reputed indigenous IT & software enterprises knew that the power of digital growth is inevitable, they started with figuring out the fundamental business needs and went on upgrading their platforms with user-friendly and engaging features. These organically developed platforms come with a USP of data security, the term which sprung the whole debate of app boycott and ultimately an official ban.

The home-grown virtual conferencing applications have capabilities of not just adapting to the Indianized version of business interactions but hold the potential of upgrading the culture for the better. Here are some ways in which they will pave a new way for businesses and corporates in the coming time.

1. New dimensions to a client meeting

With the limited mode of traveling, screens and telecommunication are the ultimate saviors for initiating conversations, expanding businesses, etc. The virtual conferencing platforms are developed so to create an environment of transparency, control, and engagement from both the parties involved. The screen share feature enables smooth comprehension, giving a clear picture to the clients.

These softwares are developed taking care of the verbal & non-verbal cues in a normal conversation, giving the users a window to present their opinions without subduing others. Interestingly, with such virtual meetings lined up back to back, people are responding and attending them timely, as compared to the personal meetings before where traffic and travelling led to usual delays.

2. Time management

The office schedules have undergone a change to adjust as per the new normal. Features like limited time for a single meeting has made the discussions brief yet concrete. The internal conversations and meetings are also getting aligned accordingly before planning on hosting a conference with the client, investors and other external stakeholders. This has streamlined hours and made the users proactive in their actions.

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3. Reduction in travel (Post-Covid)

The probability of reduced travelling and more virtual meetings is going to be much higher even when people return back to their offices. This pattern will be a result of two primary factors- effective cost management & efficient resource planning.

The WFH pattern has been an eye-opener for all of us, client acquisitions, product presentations, reviewing, team monitoring and much more is possible via virtual platforms. Curbing on the expenses of flights and lodging can continue to be a long-term move, by corporates as a step towards efficient resource management.

4. Virtual hiring & training

Many corporates have decided to take this virtual phase in a stride and given internships and training programs by setting up online modules and assessments. This has not just strengthened their image as an enterprise that embraces young talent but also given them a database of valuable and skilled individuals. It has also bridged the gap between states and countries.

Exchange programs that were previously a popular trend in educational institutions are seen gaining acceptance in corporate culture. A diverse team structure opens door to new ideas and constructive discussions, which help the organisation evolve rapidly. Well-established corporates can make this a long-term pattern to promote diversity in work culture and skill enhancement.

As we have successfully completed more than a business quarter, confided in our homes in front of our screens; juggling between multiple video meetings and attending several webinars. Our aim to bring excellence and innovation remains, similar is the ambition of indigenous IT experts and developers who are constantly working & upgrading their platforms for better remote working and creating a niche for Indian applications in the virtual conferencing domain globally.

Authored by Dr. Ajay Data- Founder, VideoMeet (Made In India Video Conferencing App)

Courtesy: India Today

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