why the middle class loves small joys

Middle Class Trap: Stuck Between Daily Treats and Distant Dreams

The Big Myth About the Middle Class If you’ve ever been told to “stop wasting money on chai and samosas,” welcome to the club. The…

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The Illusion of Normal: How Social Media Warps Reality and Why Less is More

The Illusion of Normal: How Social Media Warps Our Reality and Why We Don’t Need 10,000 Things to Be Happy

Let’s start with a simple question: What is normal? If you’ve spent any time on Instagram, YouTube, or TikTok, your definition of “normal” might include…

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Duolingo’s ‘Death of Duo’ campaign: A viral marketing masterpiece.

Duolingo’s ‘Death of Duo’ Marketing Campaign: A Masterclass in Viral Genius

Duolingo, the language app that’s as famous for its sassy green owl as it is for its addictive lessons, has done it again. This time,…

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The Great Indian Divide: How Inequality is Getting a High-Tech Makeover (And Why You Should Care)

The Great Indian Divide: How Inequality is Getting a High-Tech Makeover (And Why You Should Care)

Once upon a time, in a land of vibrant colors, spicy curries, and Bollywood dance numbers, there existed a problem as old as the Himalayas:…

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What Your Indian Railways Berth Preference Says About Your Career Personality (And Why It’s 100% Accurate)

What Your Indian Railways Berth Preference Says About Your Career Personality (And Why It’s 100% Accurate)

Ever booked a train ticket and found yourself in a full-blown existential crisis over which berth to choose? Lower, middle, upper, side lower, side upper—it’s…

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Tony from LC Sign showcasing LED signs with humor and accents

Tony from LC Sign: The Accidental Marketing Genius Taking Social Media by Storm

Is He Selling Signs or Just Making Us Laugh? (Spoiler: It’s Both!) Imagine scrolling through Instagram, expecting the usual dance trends, cat videos, and questionable…

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ESG Audit Challenges for NGOs in India: Insights from uLektz

ESG Audit Challenges for NGOs in India: Insights from uLektz Advisor Gladstone Samuel

Introduction ESG Audit Challenges for NGOs are becoming a major concern in India as organizations strive for sustainability and compliance. Non-Governmental Organizations (NGOs) play a…

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Balancing the Weight: Surviving 9 to 5 (and 2 hr commute)

Balancing the Weight: Surviving 9 to 5

Ah, the joys of adulting—where your alarm clock is your mortal enemy, and “free time” is just a distant memory. Picture this: you’re a fresh…

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