Amid opposition by a section of its faculty, the Indian Institute of Management Ahmedabad (IIM-A) announced Friday that it will unveil its new logo in June.
IIM-A’s new logo, according to a statement by the institute’s communications team, will retain the Sanskrit shloka on its existing one, as well as the latticework of the city’s Siddi Saiyyed Mosque .
“Evaluation, exploration, development of wordmark, development of brandmark were all kept in mind while coming up with the final design recommendations,” the statement said.
The IIM-A said the institute found the need to refresh its logo while revamping its website. Its statement, however, made no reference to the allegation of some faculty members that the decision to change the logo was taken without consulting them.
The new logo will be be out when the annual vacation ends in June, emphasising while the logo carries the Sanskrit shloka – Vidya Viniyogat Vikasa – as in the original, the colour rendition has been improved and the fonts modernised.
“The jaali-inspired brand mark has been made more amenable to communication in digital media and the brand name made more distinct,” the statement said.
Courtesy : The Indian Express